Ideal Fish

Art direction, and website design | Rocketdog Creative Studio

Ideal Fish is a leading brand in sustainable seafood farming. They specialize in raising high-quality, delicious, and environmentally friendly fish, in an indoor recirculating aquaculture system. Ideal Fish is committed to producing fish that are free from antibiotics and hormones, using sustainable practices to protect the environment and conserve resources. With a focus on quality and innovation, Ideal Fish is revolutionizing the seafood industry by offering a healthier, more sustainable, and traceable alternative to conventionally farmed fish.

Ideal Fish

Art direction, and website design | Rocketdog Creative Studio

Ideal Fish is a leading brand in sustainable seafood farming. They specialize in raising high-quality, delicious, and environmentally friendly fish, in an indoor recirculating aquaculture system. Ideal Fish is committed to producing fish that are free from antibiotics and hormones, using sustainable practices to protect the environment and conserve resources. With a focus on quality and innovation, Ideal Fish is revolutionizing the seafood industry by offering a healthier, more sustainable, and traceable alternative to conventionally farmed fish.

Ideal Fish

Art direction, and website design | Rocketdog Creative Studio

Ideal Fish is a leading brand in sustainable seafood farming. They specialize in raising high-quality, delicious, and environmentally friendly fish, in an indoor recirculating aquaculture system. Ideal Fish is committed to producing fish that are free from antibiotics and hormones, using sustainable practices to protect the environment and conserve resources. With a focus on quality and innovation, Ideal Fish is revolutionizing the seafood industry by offering a healthier, more sustainable, and traceable alternative to conventionally farmed fish.

As part of our work for this brand, we refreshed their identity and designed a user-friendly e-commerce website that showcases their great variety of products . Our approach focused on giving the brand a luminous and fresh look to reflect the quality of their product. The website was designed to provide easy access to the products and information about what sets them apart from the competition. By optimizing the website for better SEO, we helped the brand reach more customers and increase their online presence.

To optimize the sales process for direct-to-consumer transactions, we designed a seamless checkout experience that guides customers through the entire process while allowing them to continue adding products to their cart. The checkout process is designed to be completed in a single scroll, streamlining the purchase experience and reducing cart abandonment. By prioritizing a user-friendly and efficient checkout process, we helped the brand increase conversions and boost customer satisfaction.

One of the challenges we faced was that many consumers were unsure about different ways to cook fish. To address this, we created a dedicated section of the website featuring recipes for each type of fish, making it easy for customers to find inspiration for cooking their order. Additionally, we created a recipe book for customers who prefer to have a physical copy of the recipes in their kitchen. By providing helpful resources for customers, we were able to enhance their experience with the brand and encourage them to make repeat purchases.