Vegallia

Art direction, brand and website design

Vegallia, a gelato made consciously. Vegallia Gelato is a premium gelato brand that uses all natural, honest, and functional ingredients. The gelato has no added sugars, and is both dairy and gluten-free, making it a healthy and delicious option. Vegallia also prioritizes sustainability by using only the finest plant-based ingredients and sustainable practices. With a focus on taste, quality, and sustainability, Vegallia gelato is a unique and desirable choice for consumers who value health and environmental consciousness.

Vegallia

Art direction, brand and website design

Vegallia, a gelato made consciously. Vegallia Gelato is a premium gelato brand that uses all natural, honest, and functional ingredients. The gelato has no added sugars, and is both dairy and gluten-free, making it a healthy and delicious option. Vegallia also prioritizes sustainability by using only the finest plant-based ingredients and sustainable practices. With a focus on taste, quality, and sustainability, Vegallia gelato is a unique and desirable choice for consumers who value health and environmental consciousness.

Vegallia

Art direction, brand and website design

Vegallia, a gelato made consciously. Vegallia Gelato is a premium gelato brand that uses all natural, honest, and functional ingredients. The gelato has no added sugars, and is both dairy and gluten-free, making it a healthy and delicious option. Vegallia also prioritizes sustainability by using only the finest plant-based ingredients and sustainable practices. With a focus on taste, quality, and sustainability, Vegallia gelato is a unique and desirable choice for consumers who value health and environmental consciousness.

As an innovative and conscious product, Vegallia Gelato initially faced challenges with consumer understanding. To address this, the brand underwent a redesign that included the creation of a cohesive brand identity and voice, sales and marketing materials to acquire new clients, and brand and investor presentations. The most impactful aspect of the redesign was the creation of high-end, appealing packaging that effectively showcases the benefits of the product while keeping the traditional fun of gelato indulgence, and makes it stand out on store shelves. These efforts successfully addressed consumer confusion and contributed to increased sales and brand awareness.

To enable Vegallia Gelato to offer a direct-to-consumer approach, a visually appealing and user-friendly e-commerce website was designed and developed. The website features an intuitive navigation system, high-quality product photography, and a streamlined checkout process that provides a seamless user experience. This e-commerce platform effectively communicates the brand's values and has contributed to increased online sales.